RZ Health
RZ Health · AI Clinic OS · What's Built

Not a website. An AI-run clinic under three premium brands.

Three production-quality telehealth frontends, eleven integrated AI modules, a closed-loop marketing engine, and a HIPAA-aware compliance architecture — built and ready to deploy.

3
Premium brand frontends (Meridian, Protocol, Flora)
11
AI touchpoints across the patient journey
~70%
of sales · intake · support · refill automated
625+
ad variants generated per marketing batch
The gap

Traditional telehealth site vs AI Clinic OS

Every DTC telehealth company compounds the same molecules from the same pharmacies. The only durable differentiation is the operating model. This is where traditional sites leave value on the table — and where the AI Clinic OS closes it.

Dimension
Typical telehealth site
RZ AI Clinic OS
Frontend
One landing page. Basic product listing or quiz. Agency-built copy.
3 premium branded frontends, 12 sections each — responsive CMS, quiz front-end, analytics integration, full compliance copy layer.
Patient funnel
Quiz → checkout or basic intake. Minimal personalization. Single path.
Multi-persona quiz with AI eligibility scoring, lead-intent routing, and retargeting integration. Different paths by product and intent signal.
Intake
Staff reads every form manually. Creates a fixed cost per patient that never decreases.
AI extracts structured fields from free-text intake, flags contraindications and red-flag history, and delivers a summary to the clinician.
Clinical workflow
Clinician reads every intake cold. No drafting assistance. Time per chart is fixed.
AI drafts the pre-chart; clinician edits and signs. Clinician still signs every Rx — AI never issues a medical decision. Full audit trail.
Customer support
Human-staffed inbox. Hours to reply. Headcount grows proportionally with patients.
AI triage + auto-drafted replies; agent approves. 24/7 coverage. Headcount stays flat as volume grows.
Fulfillment
Fixed pharmacy relationships. No dynamic optimization layer.
AI routes by patient geography, stock, cost, and SLA against live pharmacy inventory feeds. Best option selected per order.
Retention
Manual win-back campaigns, if any. No behavioral churn signal.
Churn-risk scoring from behavioral signals, timed refill reminders, AI-drafted win-back sequences triggered automatically.
Ads & creative
Agency-made creative. Days per campaign. Manual spend allocation decisions.
625+ ad variants per batch (5 personas × 5 hooks × 5 formats × 5 CTAs). AI scores live CPA/CAC, kills losers, ramps winners automatically.
Compliance
Reactive. Staff-reviewed, if at all. FTC/FDA-risk claims routinely slip through.
AI compliance scanner on 100% of copy and ads before publish. Built into both the site layer and the marketing engine.
Cost structure
Fixed cost per patient. Margins stay thin. Scaling means adding headcount.
Marginal cost falls as volume rises. AI absorbs the variable work that would otherwise require proportional headcount.
Operational moat
Low. The storefront is copyable, and the product is the same molecules from the same pharmacies.
High and compounding. The OS accumulates patient data, ad performance, and behavioral signals. Harder to replicate at every passing month.
The frontends

Three production-ready brands

Each brand is a complete 12-section telehealth funnel built to a specific market positioning — its own design system, copy, and brand identity. One platform, three market surfaces. A licensee takes one brand; all three share the same underlying platform and AI modules.

Meridian
Meridian Health
Editorial, premium-longevity positioning. Fraunces serif + Inter. Cream and sage palette. Built for patients who lead with wellness identity rather than urgency.
  • 7 peptide categories + GLP-1 menu
  • AI quiz → eligibility scoring flow
  • Science band + stat authority row
  • 3-tier membership pricing structure
  • LegitScript / HIPAA / HSA-FSA trust bar
View live ↗
Protocol
Protocol Health
Clinical-precise, results-forward. Inter mono system + mint/indigo palette. Built for patients who want clinical credibility and measurable outcomes over lifestyle branding.
  • Outcome-first hero with quantified promise
  • Dark AI band with clinical proof copy
  • Trust bar: LegitScript + member count
  • Provider-first how-it-works flow
  • Compliance-gated FAQ concierge
View live ↗
Flora
Flora Health
Warm, wellness-first, botanically inspired. DM Serif Display + forest green and burnt orange. Built for the market that converts on comfort and community, not clinical authority.
  • Warm gradient hero + product imagery
  • Glow + recovery peptide category focus
  • Testimonials AI-surfaced, persona-matched
  • Boutique 3-tier pricing structure
  • Dark ink footer with warm gradient CTA
View live ↗
The operating system

11 AI touchpoints across the patient journey

From the ad that acquires the lead to the win-back that recovers the churned patient — AI operates at every stage. One hard rule applies at every node: a licensed clinician reviews and signs every prescription. AI classifies and drafts; it never issues a medical decision autonomously.

1

Acquisition

AI generates persona × hook ad variants and loops live CPA performance back into spend decisions.
Ad-creative gen + feedback loop
2

Quiz / Lead

Scores quiz answers for fit and intent before routing — better leads, less wasted clinician time.
Eligibility + lead scoring
3

Sales

24/7 concierge classifies buyer intent, handles objections, and routes hot leads to the right pathway.
Sales concierge chatbot
4

Intake

Extracts structured fields from free-text intake, flags contraindications and red-flag history.
Intake copilot + risk scanner
5

Clinical

Drafts a pre-chart the clinician edits and signs. Full audit trail. Every Rx requires human sign-off.
Pre-chart draft · clinician signs
6

Fulfillment

Routes to pharmacy by patient geography, current stock, cost, and SLA on live inventory feeds.
Pharmacy routing optimizer
7

Support / Retention

Triage + auto-draft replies, churn scoring, timed refill and win-back, operator analytics.
Support · churn · analyst

All 11 modules

Every module below is built, not mocked. Each has a defined input, a defined output, and a place in the patient journey.

AI Quiz & Eligibility
Adaptive quiz, eligibility scoring, lead-intent classification before routing to intake.
AI Sales Concierge
24/7 chatbot: intent classification, objection-handling, hot-lead routing to the right pathway.
AI Intake Copilot
Extracts structured fields from free-text intake + AI-generated summary for the clinician's pre-chart.
AI Contraindication Scanner
Clinical rules + drug-interaction database. Flags red-flag history. Clinician-gated, audit-logged — non-autonomous.
AI Provider Pre-Chart
Drafts the chart the clinician edits and signs. Mandatory human sign-off + immutable audit trail on every Rx.
AI Pharmacy Routing
Optimizes pharmacy selection by geography, current stock, cost, and SLA against live inventory feeds.
AI Support Triage
Categorizes inbound tickets by type and urgency, auto-drafts a reply the human agent reviews and sends.
AI Refill / Churn / Win-back
Churn-risk scoring from behavioral signals, timed refill reminders, AI-drafted win-back sequences.
AI Analyst / Exec Cockpit
Funnel KPIs, cohort retention, LTV trends, and operator-level recommendations in a single dashboard.
AI Compliance Scanner
Scans all site copy and ad creative for FTC/FDA-risk claims before any asset reaches a live audience.
AI Marketing Engine
Creative generation → multi-channel launch → live CPA/CAC scoring → automatic reallocation. Closed loop.

Hard rule at every node: AI drafts and classifies. A licensed clinician reviews and signs every prescription. This is enforced at the architecture level — not just policy.

The closed loop

AI marketing engine

The piece that makes this AI-run rather than a website with ads. A closed loop that mass-produces creative, ships it, scores it on live cost-per-acquisition, and reallocates budget to winners — with a compliance gate on every asset before it touches a live audience.

625+
ad combinations per batch — 5 personas × 5 hooks × 5 formats × 5 CTAs
~90%
lower creative production cost vs hand-made agency ads (modelled, category benchmarks)
15–35%
CAC reduction from killing losers and ramping winners automatically (modelled estimate)
24/7
always-on optimization — no agency retainer, no lag between performance data and spend decision
Creative generation
5 personas × 5 hooks × 5 formats × 5 CTAs = 625+ ad variants + landing headline variants per batch, generated in one run.
Multi-channel launch
Pushes variants to Meta, TikTok, and Google via API at small even budgets for clean, unbiased performance data.
Scoring & reallocation
UTM-aware CPA/CAC scoring, kills bottom 50% of performers, mutates and ramps winners. Evolutionary loop — not manual.
Email / SMS lifecycle
Abandoned-quiz, onboarding, refill, churn win-back, eligibility-gated cross-sell — AI-drafted, clinician-safe.

All estimates modelled from category benchmarks — not guaranteed outcomes. Ad spend is separate and operator-controlled. The compliance gate is shared infrastructure with the site scanner, priced once.

What's under the hood

Platform OS foundation

The AI modules don't run on a landing page with API calls. They run on a purpose-built foundation that makes every module production-grade — auditable, HIPAA-aware, and deployable by a standard engineering team.

Model-provider abstraction
Swap or mix LLM providers without rewriting modules. Eval harnesses confirm behavior before any model change goes live.
HIPAA-aware data layer
PHI handling architecture built in at the data layer — not bolted on. Audit trail on every patient-facing AI action.
Eval suites & audit logging
Every AI module ships with eval tests. Clinician sign-off steps are hard-wired with immutable logs. Non-negotiable compliance anchor.
Auth & role-based access
Separate permission boundaries between patient-facing AI layer, clinical sign-off layer, and operator dashboard.
Developer hand-off ready
Complete, documented package. A standard engineering team can extend without needing the original build team present.
Unified exec cockpit
All module outputs flow into a single operator dashboard — funnel KPIs, cohort retention, AI performance, LTV trends.
Next step

The platform is built. The conversation is about how it gets deployed.

No price list on this page — that is a short call. What is here is the full picture of what exists, what it does, and how it compares to building a traditional telehealth site from scratch. When you are ready:

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